Thursday, November 21, 2013

Sharing #TrulyRich Moments

Chevrolet Strikes A Chord


This week +Chevrolet launched a campaign that hits home for me. As a photographer I crop, edit and perfect a vision. This is the life of a modern day photographer. However, the campaign is not aimed at the full time photographer who's job is to present polished work. No, it is aimed at you. The Mom and/or Dad who snaps a photo of a moment and gets a little too obsessed over making that moment perfect for the world to see. I'm a Dad and I'm guilty of this. Even further it showcases how we might miss the real moments entirely as we perfect what we want the world to see.



Photography is more popular than ever! Everyone carries a camera in their pocket. You have the ability to capture the moments that make your life #TrulyRich. Do you take advantage of this opportunity?

I've given this a lot of thought lately. The Dad capturing the view from the hotel room while his kiddos play around him could easily be me. It begs the question: Do we even see the real moments anymore?

I have four wonderful crazy kiddos who make our life interesting, to say the least. You might say that I'm not only #TrulyRich, I'm #FilthyRich. Recently one of those kiddos has shown a real interest in photography. Her interest revolves around selfies, her cat and documenting the fun times with her friends. At twelve years old, Kaitlyn has developed a real eye for capturing great moments in her young life. Sure, her selfies are good and her cat is pretty, but it is the moments she captures that really stand out. She is in tune with the moment. Photography, for her, has weaved it's way into her life without removing her from it. She shares those moments on her Instagram account, which I insist remains private.

A New Direction


One of my goals is to capture beautiful landscapes and sell artwork. Meeting this goal means there is a lot that goes into my work, a lot of #TrulyRich moments lay behind the scenes. Especially when my Family is involved, as they should be.

A long time goal of Amy and I is to explore as a Family. To include the kiddos in a big way! We are now actively working on a plan to do just that. Can you guess what Kaitlyn's role will be? That's right, she will capture the moments. Those moments when my crazy Family is singing in the car, we do that a lot, or the moment when we discover a new amazing location!

Kaitlyn is not the key player here, although she would like to think so. No, I am surrounded by talent. Emily, at ten, will become a big part of my blog. She has already begun an in depth journal of the places we will visit. She is our resident writer, junior editor and organizer. Her contributions will help tell the stories of the moments, share history of the places we visit and help discover new places to see. Each member of the Family will be an active part of the journey in photography. A journey that not only inspires you to travel, but shares our #TrulyRich moments as we travel and explore together as a Family.

A Few Fuhrman Family #TrulyRich Moments